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The Italian equivalent of Levi's, Diesel is a globally renowned clothing, fragrance and lifestyle brand headed by entrepreneur Renzo Rosso. Diesel unapologetically exploded into the hub of the international fashion world in the mid-1980s and quickly established itself as a forerunner in the trend-setting youth markets. Diesel attire is durable, fun and fashionable and their fragrances are vibrant and youthful.
Created by Renzo Rosso in 1978, Diesel creates everything from denim, luxurious casual apparel, intimates and kids to eyewear, watches, jewelry and now fragrances. More than a company, Diesel is a state of mind: it means being open to new things, listening to one's intuition and being honest with oneself. Fuel for Life, more than simply a fragrance, compels you to feel alive—exhilarated—like the thrill of experiencing something for the first time.
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